The following is from Warhorse HSBK Racing Ducati…
Warhorse HSBK Racing Ducati is proud to announce a new partnership with Carter Machinery, the official Caterpillar® dealer for Virginia, Maryland, Delaware and Washington, D.C., for the upcoming MotoAmerica round at Virginia International Raceway (August 1–3). Carter Machinery will serve as the title sponsor for the weekend, marking a new alliance between the motorsports and heavy equipment industries.
This collaboration will come to life with Warhorse HSBK Racing Ducati debuting a Caterpillar-inspired livery for the race weekend. In the spirit of fan engagement, the team is giving its followers the chance to vote between two custom bike designs. The winning livery will be unveiled just ahead of the race.
Fans can cast their vote and enter for a chance to win exclusive experiences and merchandise by visiting: https://www.cartermachinery.com/racing/
“As a team always looking to push boundaries, we’re thrilled to welcome Carter Machinery as a partner for the Virginia Round,” said Bobby Shekarabi, Team Principal of Warhorse HSBK Racing Ducati. “It’s exciting to collaborate with a respected brand outside of the motorsports world and explore innovative ways to connect with fans. This partnership represents exactly the kind of energy and forward thinking we strive for in racing.”
The weekend festivities will kick off with a special bike unveiling and rider meet-and-greet at Carter Machinery’s Lynchburg location on Thursday, July 31, from 12–2 pm. Fans will have the chance to meet Warhorse HSBK Racing Ducati and MotoAmerica Superbike Champion, Josh Herrin, see the winning livery up close, and get autographs.
Carter Machinery – 45 Industrial Circle, Lynchburg VA 24501
In addition to the on-track excitement, Carter Machinery will host an activation within the team’s hospitality space, featuring a CAT® machine simulator that invites fans to experience the precision and skill required to operate heavy equipment.
“With our roots in southwestern Virginia, MotoAmerica’s return to VIR is the perfect chance for Carter Machinery to join the excitement,” said Craig Kahoun, Executive Vice President of Carter Machinery. “Our team brings the same passion and drive to work that Warhorse Racing brings to the track, and we’re excited to give our followers a chance to be part of the ride.”
About Carter Machinery
Carter Machinery is the authorized Cat® dealer for Virginia, Maryland, Delaware and Washington, D.C., offering a full range of equipment, rental and power solutions. With over 30 locations and a 97-year track record of success, Carter Machinery empowers industries to build, connect and power communities through smart, durable equipment and service excellence. Learn more about Carter Machinery by visiting their website.
Link to vote: https://www.cartermachinery.com/racing/
