Counteract Balancing Beads is the newest official partner of the 2024 MotoAmerica Championship. Photo by Brian J. Nelson

MotoAmerica, North America’s premier motorcycle road racing series, proudly welcomes Counteract Balancing Beads as an official partner for the highly anticipated 2024 MotoAmerica Championship.

Renowned for its tire-balancing compounds and wheel-end maintenance solutions, Counteract Balancing Beads Inc., which is headquartered in Guelph, Ontario, Canada, is a family owned and operated company that has been an innovative leader in manufacturing premium wheel and tire products since 1997. Counteract caters to commercial trucking, light trucks, off-road vehicles, utility trailers, RVs, and powersports markets.

As a frontrunner in the industry, Counteract offers a comprehensive range of tire balancing beads, tire lubricants, wheel-end maintenance tools, fifth-wheel grease, and an array of wheel and tire-related products.

The company’s motorcycle and powersports line features premium DIY motorcycle tire balancing kits, dealer kits, tire mounting lubricants, and pre-balanced motorcycle inner tubes that are universally compatible across all types and brands of motorcycles, ATVs, and UTVs.

Throughout the upcoming MotoAmerica season, Counteract Balancing Beads will be on hand in the Fan Zone at various events, showcasing their products and dedication to supporting the racing community.

“Being an official partner and immersing ourselves in the MotoAmerica racing series is pivotal to Counteract’s business and growth strategy within the motorcycle powersports industry,” said Simon Martin, Counteract’s Vice President of Sales. “This positions us alongside some of the sport’s elite brands and racers, reinforcing our commitment to innovation and excellence. Racing is the pinnacle of any motorsport, and by building our own racing support legacy, we aim to strengthen our already robust brand presence, expanding beyond our well-established reputation in the commercial trucking industry.”

“It’s been great getting to know the people at Counteract, and they are going to be a great partner of ours,” said Lance Bryson, MotoAmerica’s Director of Sponsorship. “Their DIY products have been around for 27 years with a customer base that includes dealers/jobbers, distributors, off-road enthusiasts, large transport companies, and now powersports. Their products are innovative and well-made and will prove to be extremely popular with MotoAmerica’s fan base, most of whom do their own maintenance on their motorcycles and other powersports products.”