MotoAmerica, North America’s premier motorcycle road racing series, is excited to announce that Medallia Inc., the global leader in customer and employee experience, has come on-board as an official partner for the GEICO Motorcycle Superbike Speedfest at Monterey, round five of the 2021 MotoAmerica Series at WeatherTech Raceway Laguna Seca, July 9-11.

Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens and residents. The Medallia platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media and corporate messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes.

“With 15-plus global offices and over 1000 leading brands around the world in its portfolio, we are ecstatic to welcome Medallia as a partner for our championship round at WeatherTech Raceway Laguna Seca,” said MotoAmerica President Wayne Rainey. “The list of companies that use Medallia is impressive, businesses such as Harley-Davidson, Honeywell, Omni Hotels, Ford Motor Company, H&R Block, Polaris and more. Having Medallia as an event partner of MotoAmerica shows that non-endemic partners can tap into the motorsports business-to-business customer journey.”

“Medallia sponsors dreamers, doers, achievers, and leaders,” said Medallia President and CEO Leslie Stretch. “We are thrilled to partner with MotoAmerica to tap into the raw excitement and explosive growth in motorsports in the United States. As sponsors, as technology partners, and as fans, we’re here to champion the champions.”

For more information on Medallia, visit

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