Elaine Bedel, CEO of Indiana Destination Development Corporation, with Nolan Lamkin. Photo courtesy of Visit Indiana / Tom Wood Powersports.

Coming off his best MotoAmerica season ever, 2023 Superbike Cup Champion Nolan Lamkin has announced that “IN Indiana,” one of his sponsors from last year, has stepped up for 2024 and will be a title partner for Lamkin’s defense of his literbike crown. The new name of Lamkin’s team is Visit Indiana / Tom Wood Powersports.

“We’re thrilled to partner with Indiana native Nolan Lamkin and Lamkin Racing for the 2024 season,” said Amy Howell, Vice President of Tourism, Marketing & Communications for Indiana Destination Development Corporation (IDDC) (otherwise known as “Visit Indiana” and “IN Indiana”). “As Indianapolis/Indiana is the racing capital of the world, this collaboration is a fitting blend of motorsports and telling Indiana’s authentic story. We are proud to showcase thrilling experiences for race fans while showcasing the incredible things we have to offer ‘IN Indiana’ to a global audience. Lamkin Racing will feature ‘IN Indiana’ branding on Nolan’s race gear, including his helmet, suit and bike.”

Lamkin commented, “We’ve built a great partnership with IDDC, and I’m excited that they are stepping up for 2024 as one of my title partners along with Tom Wood Powersports. I’m very proud to be born and raised in Indiana, and to have this opportunity to display IN Indiana and Visit Indiana on my leathers, helmet, and bike are a dream come true. As we travel the country racing in the MotoAmerica Championship this year, I am excited to spread the word about all the great things there are to see and do in my home state.”

Lamkin will defend his 2023 Superbike Cup Championship this season. Photo by Brian J. Nelson.

Lamkin’s Visit Indiana / Tom Wood Powersports team will begin their season on April 19 through 21 with round one of the Steel Commander Superbike Championship where Lamkin will be aboard his #21 BMW S 1000 RR.

Along with Visit Indiana and Tom Wood Powersports, Lamkin is also partnering with R&G Crash Protection, CASTROL, Puig, EBC Brakes, Superbike Unlimited, REV’IT!, SIDI Boots, BMW, HJC Helmets, PopShadow Decals, and Motion Pro.

For the full 2024 MotoAmerica schedule and to purchase tickets for MotoAmerica events, click HERE

For information on how to watch the MotoAmerica series, click HERE

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