Shortly after landing at Austin-Bergstrom Airport and before chcking into the hotel, I made a stop at Walmart for the usual: beef jerky, pretzel nuggets, and Twizzlers. Standard fare for my race weekends.
At the front of the store is a focal point filled with all kinds of wonderful delights, including a large selection of chilled Jarritos soft drinks. “When in (Texas),” as the saying goes. My eyes scannned the section quickly, and the “Jarritos” logo leaped off the shelves located not far from the beverage cooler. “What fresh heaven is this? Jarritos sour gummies?” Well, I put the family-size package of Twizzlers back where I found it and chose an assortment of the newly discovered confections.
The name “Jarritos” has become prominent in MotoAmerica. The brand first emerged at Pittsburgh International Race Complex in 2023 when Anthony Cano made his professional motorcycle road racing debut in MotoAmerica’s Supersport class. Cano’s Yamaha YZF-R6 was resplendent in Jarritos branding and colors, while Cano’s paddock spot was awash in colorful bottles of Jarritos soda. By the way, “Jarritos” is Spanish for “little jug,” so that’s how I rightfully should refer to their bottles of tasty beverages.
Last year, Jarritos supported Gabriel Da Silva when he competed aboard a Geoff May Racing Honda for a couple of Stock 1000 rounds. This year, Dustin Dominguez, team owner of 3D Motorsports rolled into the paddock with a team transporter emblazoned with the Jarritos logo and colors. You can’t miss the festive Jarritos brand prominently displayed not only on the truck, but also on the canopy, the bikes, and pretty much everywhere else. Da Silva raced in Stock 1000 and then in Supersport for 3D Motorsports up until the most-recent round at Mid-Ohio.
For this weekend at Circuit of The Americas, a home race for Jarritos, which is based in El Paso, Texas (the “west Texas town” as Marty Robbins refers to it in his quintessential cowboy song), the Jarritos brand has proliferated even more, and I’m not just talking about the introduction of sour gummies.
Da Silva is now racing for his own team in Supersport aboard a Suzuki GSX-R750, and the new team is called “Cano Jarritos Motorsports.” Kudos to Anthony and Mario Cano, as well as Jarritos, for maintaining their loyalty to Da Silva and putting together a deal for the Floridian that was brokered by Disrupt Racing’s Jesse Hwilka, who also helped bring Anthony Cano into the MotoAmerica paddock in 2023. In addition, Hwilka is Da Silva’s crew chief with Cano Jarritos Motorsports this weekend at COTA.
Be sure to give some love to Jarritos this weekend when you are at the track because they are committed to MotoAmerica’s teams and riders in a big way. And, don’t forget to get yourself some Jarritos sour gummies, too.
